Hitachi Capital UK To Rebrand As NOVUNA Next Year

Wednesday 22nd September 2021

Hitachi Capital (UK) PLC - one of the UK’s leading consumer lending, asset finance and vehicle leasing providers – today announced that it will be rebranding under the new trading style of NOVUNA. 

The rebrand will be fully implemented in February 2022 when Hitachi Capital (UK) PLC changes its legal name to Mitsubishi HC Capital UK PLC. This follows the merger earlier in 2021 of Mitsubishi UFJ Lease and Finance Company Limited and Hitachi Capital Corporation forming Mitsubishi HC Capital Inc., one of the world’s largest and most diversified financial groups.

The rebrand to Novuna, which means ‘new together’, is a significant move for the company and marks the start of an exciting new era as the business accelerates its growth plans under its new parent company.

“The world is changing and so are we,” said Theresa Lindsay, Marketing Director.

“We’re in a unique position, able to deliver the flexibility, innovation and speed of a manufacturing led business, alongside the financial strength of a global powerhouse.

“At the same time, society is embracing new technologies and new ways of working at a faster pace than ever before, creating an ideal opportunity to reposition ourselves in the market.

“The Novuna brand, is a bold, fresh approach that captures the essence of our business and resonates with the changes we are seeing in society.

“It reflects our core strength.  Our ability to anticipate and support customers through rapid change, creating extraordinary solutions and outstanding customer experiences that our customers love.

“The rebrand marks the start of an exciting new era for us and our customers.”

A fully integrated campaign to launch the Novuna brand in market will be executed next year supported by HOME Agency and Studio CERTAIN.

Each of the business divisions will operate under Mitsubishi HC Capital UK PLC’s trading style, including Novuna Vehicle Solutions, Novuna Consumer Finance, Novuna Personal Finance, Novuna Business Finance and Novuna Business Cash Flow (previously Invoice Finance).

The European division will adopt the Mitsubishi HC Capital trading style as part of its collaboration with the parent company, Mitsubishi HC Capital Inc.

The change indicates an evolution from a manufacturing-based heritage to a new global financial powerhouse with the scale and expertise to drive change for business partners and consumers.

The rebrand marks the next phase for the business, further growing its role in the Electric Vehicles (EV) and sustainable energy industries, introducing new products to fill gaps in underserved markets and accelerating digital transformation.

This includes a continued commitment to market leading EV and infrastructure programmes, establishing partnerships with Gridserve and Optimise Prime, responding to increased environmental focus and powering future innovation in the vehicle sector.

The business moves into the transition to Novuna in a strong position with a long track record of sustained success and is now poised for significant further growth.

The foundations are in place for an exciting next phase for the business, which is firmly rooted in growth, sustainable interests and advancements in technologies, constantly exceeding customer expectations.

The backing of Mitsubishi HC Capital Inc. provides Novuna with the opportunity to leverage the size, scale and expertise of its new parent company in order to realise the company’s ambitions. The new name is the first stage of the business’s transformation.

Notes to Editors:

Novuna is a trading style of Mitsubishi HC Capital UK PLC, which will become Hitachi Capital (UK) PLC’s new company name in February 2022.

Novuna is created from the Latin words Novo – New and Una – Together