Novuna Business Finance connects Rural Finance to its bespoke API
Tuesday 29th September 2026
Novuna Business Finance has successfully connected Rural Finance, one of its largest broker partners, to its API through technology provider Zinia Tech.
The integration enables Rural Finance to connect its CRM directly to Novuna Business Finance's Mercury platform, allowing brokers to submit proposals and access services seamlessly through their own systems.
Designed for larger brokerages with established technology platforms, the Novuna Business Finance API provides direct access to proposal submission and Novuna's automated decisioning capabilities, eliminating the need for brokers to switch between multiple platforms. This reduces administrative effort, speeds up decision-making, and delivers a more streamlined experience for both brokers and customers.
As the first live deployment of the API, the Rural Finance integration represents a significant milestone in Novuna Business Finance's digital transformation strategy. It showcases how deeper integration between lenders and brokers can create a faster, more efficient funding journey, while establishing a scalable model that can be extended to other large broker partners in the future.
“Novuna Business Finance is a key partner to Rural Finance, so we’re delighted to be the first brokerage to deploy this integration. We launched Zinia Hub two months ago to give our broker network a single platform to manage deals across multiple lenders, removing the need to switch between platforms.
The teams at Novuna Business Finance and Zinia Tech have gone above and beyond to bring this API integration to market so quickly. By delivering faster credit decisions and instant access to documentation, the integration simplifies and accelerates the customer journey. It also strengthens the partnership between Rural Finance and Novuna Business Finance by leveraging technology to streamline processes and improve efficiency.”
Helen Gaines
Commercial Director
Rural Finance Limited
“We’re proud to support Rural Finance and Novuna Business Finance with this first API connection. This integration demonstrates how technology can bring lenders and brokers closer together by enabling direct submissions, instant automated decisioning, document access, and e-signing within a single workflow. By combining these capabilities with our AI-driven tools, we’re helping brokers spend less time on administration and more time supporting their customers.”
Stewart Glover
Co-Founder
Zinia Tech
“The successful launch of our API with Rural Finance and Zinia Tech marks an important milestone in Novuna Business Finance’s digital strategy. As a long-standing and valued partner, Rural Finance was the ideal organisation to work with on our first live deployment. This integration enables brokers to access our services directly through their own systems, reducing administration, improving efficiency and accelerating access to funding for customers. The success of this integration is another demonstration of our continued commitment to investing in digital capabilities that make it easier for brokers to do business with Novuna Business Finance and serve their customers more effectively."
Chris Powell
Head of Sales
Novuna Business Finance