Boosting fan loyalty with flexible season ticket finance

For many football clubs, season tickets are the lifeblood of their community. But with the cost-of-living crisis still weighing heavily on households, fans are increasingly cautious about committing to large, upfront payments. To ensure loyalty doesn’t falter, clubs are looking for new ways to make season tickets affordable without creating financial risk for themselves.

At Novuna, we’ve been helping individuals and businesses across the UK achieve their goals for more than 40 years. Now, we’re applying that same expertise to football - giving clubs a simple, low-risk way to offer their supporters the option of spreading the cost of season tickets.

Simple set-up, zero barriers

One of the biggest concerns for clubs is the perceived complexity of setting up finance options. With our bespoke football season ticket package, the process is refreshingly straightforward:

• No system integration or development is required
• No FCA licence is needed
• Dedicated onboarding manager to support you through set up
• Relationship Manager with sector expertise

That means a club can be up and running in a matter of weeks.

Affordable for clubs, accessible for fans

Unlike some providers, Novuna charges no set-up or annual fees. Clubs can choose whether to offer interest-free or interest-bearing finance, depending on what works best for their supporters.

For fans, the process is just as smooth:

• They simply visit a dedicated portal, search for their club, and apply
• Instant decisions are made online
• Repayments can be spread across 6 or 10 months, giving flexibility to match different budgets

In our recent survey of over 2,000 consumers, it was revealed that fans would be comfortable spending an average of 136% more on annual fees, if they could spread the cost over 12 months. This means more sales, improved cash flow and stronger fan-loyalty.

Zero financial risk for clubs

Perhaps the most compelling feature of our unique season ticket finance is that we take on all the risk. If a fan falls into arrears, we do not recall the money from the club. This “no recourse” model means clubs can offer flexible finance with confidence, knowing their income is protected.

As one recently onboarded club explained:

“The onboarding process with Novuna was quick and easy. With the cost of living playing on everyone’s mind, it’s never been so important to give the fans the option of spreading the cost of their season ticket. With their no recourse model, if a customer fails to pay, Novuna deal with it without recalling the money from us. It’s a win-win. I would highly recommend Novuna’s solution to other football clubs and membership businesses.”

Tailored finance to suit every supporter

Every fan is different, and season ticket finance needs to reflect that. Some supporters may prefer to pay off their ticket in a few larger instalments, while others value spreading smaller repayments across the year. With Novuna, clubs can offer flexible terms that cater to all circumstances and fans can repay early at no additional cost.

Driving ticket sales and fan engagement

Affordable repayment options don’t just ease the financial burden for existing fans. They also help clubs grow their supporter base by attracting the next generation, regardless of financial circumstances. More accessible tickets mean fuller stands, stronger loyalty, and a community that continues to thrive.

Want to know more?

If your club is exploring ways to make season tickets more accessible, we’d love to help. Complete the short form today to learn more about our bespoke football season ticket finance packages.