Maximising sales performance for PCSpecialist

Wednesday 16th August 2023

PCSpecialist warehouse with computer monitors and speakers on display

PCSpecialist are well-known providers of high-quality computer equipment, coupled with industry-leading service. As such, it was important for them to find a retail finance provider that would not only help them to increase sales, but also share their dedication to supporting customers. Novuna Consumer Finance has been their proud partner for over 15 years, helping to attract customers and drive sales by offering flexible finance solutions.

About PCSpecialist 

Established in 2003, PCSpecialist is Europe’s leading system integrator. The company specialises in built-to-order custom PCs, laptops, all-in-one PCs, and servers. They remain dedicated to providing an outstanding customer experience, from the high-performance systems they build to the aftercare support offered.

The business is trusted by tech enthusiasts Europe-wide, from gamers and content creators to professionals working across a range of different industries. To meet the demands of such a broad audience base, PCSpecialist knew they had to offer flexible ways to pay.

We were being asked for finance options pretty much from day one. We knew we needed to implement finance to maximise sales.

- Danny Williams, Director at PCSpecialist

PCSpecialist was keen to offer finance to give a wider range of customers access to luxury goods. Allowing customers to defer payment or spread the cost over more manageable fixed-rate payments would give customers a reason to make a purchase sooner. The next step was finding the right retail finance provider.

Novuna Consumer Finance was chosen as we offered a solution that best suited PCSpecialist’s customers. Our outstanding reputation in the industry, with over 40 years of lending experience, gave PCSpecialist additional confidence that we were the right retail finance partner for them.

Reaching new customers with retail finance

Our buy now, pay later finance enables customers to purchase high-end products straight away and defer payment for up to a year. Customers can repay the full amount within their deferral period without paying any interest or, if the balance is not settled during the deferral period, they can simply distribute the cost over a number of years instead.

Offering this flexible finance solution allowed PCSpecialist to reach new customers, while giving existing customers greater choice at the checkout.

“We often find customers will spend more on a high-end device if they’re paying with finance,” Danny Williams explains. “It’s also a great way to engage and convert new customers, particularly those who are only looking to purchase on finance.”

Customers have also praised the option to pay using finance, with many commenting on the ‘easy, simple and very professional’ application and straightforward customer journey.

Finance enabled me to do business with PCSpecialist when I could not afford to in the short term.

- Recent PCSpecialist customer

A valuable long-standing partnership

Over the course of 15 years, our finance product has evolved significantly and PCSpecialist has been able to benefit from our ever-improving platform that seamlessly integrates with their own online checkout process.

We continue to strengthen our partnership, with their sector-specialist Relationship Manager on-hand to help drive further growth and an award-winning customer support team available to directly address any questions from PCSpecialist’s customers.

Novuna are a solid and stable business to work with and always maintain a professional approach. I would recommend Novuna as a long-term finance partner.

- Danny Williams

Is it time to start offering retail finance for electricals to your customers too?