Oasis 2027 UK tour could see fan spend exceed £693m

Oasis's newly announced 20-date UK tour could see fans spend more than £693.3m beyond the cost of their tickets, according to new analysis from Novuna Personal Finance.

Across an estimated 1.32 million attendances, fans could spend an average of £525.20 each on food and drink, shopping, travel, merchandise and accommodation, based on spending patterns identified around the band's 2025 reunion tour.

Manchester would account for the largest share of spending at £346.6m, followed by Knebworth at £189.1m and Glasgow at £157.6m. Together, food and drink and further spending around the show would account for more than £380m of the total.

Manchester accounts for half of projected spending

Across 11 nights at the Etihad Stadium, around 660,000 attendances could be associated with £346.6m of non-ticket spending – 50% of the total across the UK tour.

Four nights at Knebworth Park could account for around 360,000 attendances and £189.1m of non-ticket spending, representing 27.3% of the total.

Five nights at Celtic Park could account for around 300,000 attendances and £157.6m of non-ticket spending, or 22.7% of the total.

Figure 1: Estimated non-ticket fan expenditure by 2027 tour stop (£m)

Food and drink tops spending

Across the full 20-date tour, projected non-ticket spending breaks down as follows:

• £209.9m on food and drink - the largest category, equivalent to £159.00 per attendance
• £179.5m on further spending in shops, attractions and other purchases around the trip
• £156.6m on travel, including journeys to and within host locations
• £94.8m on merchandise from official vendors
• £52.5m on accommodation across hotels, Airbnbs and other paid stays

The figures point to the scale of spending that follows a major stadium tour beyond the ticket itself, with hospitality, travel and wider consumer spending accounting for the majority of the projected total.

Theresa Lindsay, Chief Marketing Officer, Novuna Personal Finance, said:

“The scale of these shows is incredible. Our analysis suggests fans could spend more than £693 million on top of the cost of their tickets, so the impact goes well beyond the venues themselves.

“With 11 nights in Manchester alone, you’re talking about hundreds of thousands of people spending money on food and drink, travel, hotels, shopping and merchandise. Knebworth and Glasgow will see the same effect. It’s a huge opportunity for local businesses and shows just how much a major tour like this can contribute to the wider economy.”