Novuna on the World Stage at the World Athletics Championships 2025
In September 2025, the Novuna brand took to the global stage at the World Athletics Championships in Tokyo. From 13–21 September, one of the world’s biggest athletics competition brought together over 2,000 athletes, and we proudly supported the Novuna GB & NI Athletics Team as millions of fans tuned in around the globe, including through the BBC.
Just as we help millions of individuals and businesses across the UK get their plans across the finish line, we were also proud to back the nation’s top track and field athletes as the Official Finance Partner of UK Athletics.
The Novuna logo featured prominently on the team kit for the very first time, as incredible competitors such as Keely Hodgkinson, Josh Kerr, Katarina Johnson-Thompson (KJT), Matthew Hudson-Smith, Molly Caudery and many more faced off against the world’s best.
Following on from the London and Birmingham Athletics Meets earlier in the summer, Tokyo marked another exciting milestone in our partnership, taking the Novuna brand to a truly global audience.
Next, we look ahead to the Novuna GB & NI Para Athletics Team sporting their Novuna-branded kit in New Delhi for the World Para Athletics Championships, held from 27 September – 5 October.
Behind the Scenes in Tokyo
Take an exclusive look behind the scenes as our athletes sport the Novuna brand at the World Championships in Tokyo. Follow @Novuna on YouTube to watch the journey of the Novuna GB & NI Team from start to finish.