Official Finance Partner of British Athletics
Together, we make the important things happen - on the track, in business, and in life.
At Novuna, we believe in helping people and businesses perform at their best – and that’s exactly why we’re proud to be the Title Partner of UK Athletics’ flagship events and the Great Britain & Northern Ireland Athletics and Para Athletics Team.
Our partnership celebrates shared values of teamwork, ambition and resilience — qualities that drive both athletic success and financial progress.
You’ll see Novuna at major UK Athletics events including the Novuna London Athletics Meet, the UK Athletics Championships, and across the GB & NI Team kit on the global stage.
Athletics in the UK is entering an exciting new era, and we’re proud to be part of that journey.
We believe that connecting through the energy and emotion of live sport - we can power change, inspire confidence and move forward.
Athletics is built on dedication, discipline and possibility. From school fields to the world stage, it’s driven by belief, teamwork and ambition. At Novuna, we share that same journey with our customers.
Whether we’re helping UK businesses grow, supporting the switch to electric vehicles, or providing finance that brings life plans to reality — our focus is simple: helping you move forward.
A Partnership with Purpose
As Title Partner of:
- The Novuna London Athletics Meet
- The Novuna UK Athletics Championships
- The Novuna Indoor Championships and
- The GB & NI Team at World and European Championships
… we’re supporting a sport with deep roots in communities and bright prospects on the global stage.
Keeping Track
You’ll see Novuna proudly represented at the biggest moments in British sport - from the sold-out Novuna London Athletics Meet in July to the 2026 European Championships in Birmingham.
You’ll also see us supporting grassroots events, athlete stories and activations across the UK. Because just like the athletes we’re proud to stand beside, we believe that ambition deserves support.
We’re proud to be the first-ever commercial brand to appear on the official GB & NI kit - another visible sign of our commitment to the people and potential behind the sport.
"This partnership is about more than visibility. It’s about connecting through the energy and emotion of live sport - and using that connection to power change, inspire confidence and support progress."
Theresa Lindsay, Chief Marketing Officer, Novuna
Read our full press release here