Official Finance Partner of British Athletics
Together, we make the important things happen - on the track, in business, and in life.
Novuna is now the Title Partner of UK Athletics’ flagship events and the Great Britain & Northern Ireland Athletics and Para Athletics team.
Athletics in the UK is entering an exciting new era, and we’re proud to be part of that journey, supporting world-class athletes whose dedication, teamwork and drive mirror the approach we take to everything we do as a business.
Backing Britain’s best - at every level
We believe that connecting through the energy and emotion of live sport - we can power change, inspire confidence and move forward.
Athletics is about dedication, discipline and possibility. It starts in school fields and local clubs and reaches the world stage - driven by belief, teamwork and ambition. At Novuna, we share that journey with our customers.
Whether we’re helping UK businesses to reach their potential, providing innovative solutions to accelerate the switch to electric vehicles, or providing finance that turns your life's plans into reality. Whatever you’re working towards, our focus is simple: to help you move forward and achieve your goals.
A Partnership with Purpose
As Title Partner of:
- The Novuna London Athletics Meet
- The Novuna UK Athletics Championships
- The Novuna Indoor Championships and
- The GB & NI Team at World and European Championships
… we’re supporting a sport with deep roots in communities and bright prospects on the global stage.
Keeping Track
You’ll see Novuna proudly represented at the biggest moments in British sport - from the sold-out Novuna London Athletics Meet in July to the 2026 European Championships in Birmingham.
You’ll also see us supporting grassroots events, athlete stories and activations across the UK. Because just like the athletes we’re proud to stand beside, we believe that ambition deserves support.
We’re proud to be the first-ever commercial brand to appear on the official GB & NI kit - another visible sign of our commitment to the people and potential behind the sport.
"This partnership is about more than visibility. It’s about connecting through the energy and emotion of live sport - and using that connection to power change, inspire confidence and support progress."
Theresa Lindsay, Chief Marketing Officer, Novuna