Novuna Consumer Finance accelerates investment in technology as rebrand goes live

Monday 14th February 2022

Two people smiling as they window shop on the high street
  • Novuna Consumer Finance, one of the UK’s leading providers of retail point of sale finance and Novuna Personal Finance, its market leading loans brand, launch today
  • The rebrand under the new trading style of NOVUNA takes place at the same time the company moves from Hitachi Capital (UK) PLC to Mitsubishi HC Capital UK PLC, following the merger last year of its parent company, making it part of Mitsubishi HC Capital Inc., one of the world’s largest and most diversified groups
  • Rebrand marks increased investment in digital transformation supporting 1.3 million customers and over 3,000 retail partners

14 February 2022: Novuna Consumer Finance officially launches today, completing the rebrand from Hitachi Capital Consumer Finance which was announced towards the end of last year. In addition, Novuna Personal Finance, the award winning loans channel of Novuna Consumer Finance, replaces the Hitachi Personal Finance brand.

The launch of the Novuna brand, which means ‘new together’, is marked by accelerated investment in technology, digitising customer experiences across both the retail and personal loans business to further enhance its reputation in the consumer lending market.

Novuna Consumer Finance, with net earning assets of £2.9 billion, is cementing its position as one of the UK’s leading providers of retail point of sale finance for high street and ecommerce retailers following the rebrand through fast, seamless integration, creating a 24/7 retail offering, including a unique new soft search product capability enabling improved credit decisioning.

Through its multi-award winning direct personal loans channel, Novuna Personal Finance is providing customers with increasing levels of automation to enhance customer experiences.

Speaking following the Novuna launch, Vincent Reboul, Managing Director, Novuna Consumer Finance, said:

“The launch of our new brand is a significant milestone in the growth and development of our business. It has provided us with a unique opportunity to create a bolder, fresher image that reflects the way we operate building on our established reputation for creating unique, award winning customer experiences.

“Both the retail and consumer lending sectors are continuing to develop at pace with our digital servicing transformation pivotal to meeting the evolving needs and expectations of our customers.

“By harnessing new technologies which is enabling us to deliver efficiencies across our business and supporting our customers through rapid change, we are primed for continued future growth as Novuna.”

The backing of Mitsubishi HC Capital Inc. will allow Novuna to build on these strong foundations with the opportunity to leverage the size, scale and expertise of its new parent company in order to realise the company’s ambitions.

Each of the other business divisions will operate under Mitsubishi HC Capital UK PLC’s trading style, including Novuna Vehicle Solutions, Novuna Business Finance and Novuna Business Cash Flow (previously Invoice Finance). The European division has adopted the Mitsubishi HC Capital trading style as part of its collaboration with the parent company, Mitsubishi HC Capital Inc.


Notes to Editors:

Novuna is a trading style of Mitsubishi HC Capital UK PLC, created from the Latin words Novo – New and Una – Together.

To find out more about Novuna Consumer Finance, visit: and  new social channels across LinkedIn, Twitter and Facebook.

About Novuna

Novuna is a trading style of Mitsubishi HC Capital UK PLC, the new name for Hitachi Capital (UK) PLC and a leading financial services company, authorised and regulated by the Financial Conduct Authority (FCA). We have over 1,600 employees, £6.3bn of net earning assets and over 1.3 million customers across five business divisions; Novuna Consumer Finance, Novuna Vehicle Solutions, Novuna Business Finance, Novuna Business Cash Flow and our European division specialising in Vendor Finance. For over 40 years, formerly as Hitachi Capital (UK) PLC, we have worked with consumers and small to medium enterprises (SMEs) as well as corporate multinationals in the UK and mainland Europe, enabling millions of consumers and businesses to achieve their ambitions.

From 1 April 2021 we became a wholly owned subsidiary of Mitsubishi HC Capital Inc., strengthening our relationship with one of the world's largest and most diversified financial groups with over £60bn of assets.

Novuna Consumer Finance

Novuna Consumer Finance, the new name for Hitachi Capital Consumer Finance, is one of the UK’s leading providers of retail point of sale finance and personal loans, lending over £1.7bn to more than a million customers each year.

The business works with over 3,200 retailers from high street brand names to niche online ecommerce retailers, providing fast, flexible finance solutions that integrate into all channels.

Its loans channel, Novuna Personal Finance, has been voted the UK’s ‘Best Direct Personal Loan Provider’ in the Your Money Awards for seven years running, and the business retains one of the highest customer satisfaction scores in the market.

Novuna Consumer Finance is a trading style of Mitsubishi HC Capital UK PLC, part of Mitsubishi HC Capital Inc., one of the world’s largest and most diversified financial groups, with over £60bn of assets.