To stay ahead in the world of digital marketing, it is important to keep up with the constantly evolving trends and technologies. In order to successfully navigate these changes and maximise your marketing efforts in 2023, it is essential to understand how these new methods can benefit your business. The following trends, which we believe will be particularly helpful, will allow you to embrace new areas and optimise your marketing reach.
- Search Engine Optimisation
- Influencer marketing
- Short form vertical videos
- Social responsibility and sustainability
- Email marketing
- User generated content
1. Search Engine Optimisation
To rank highly on Google, it is important to produce content that is people-focused, original, helpful, useful, and relevant for your target audience. This content should benefit those searching for information on a particular topic in order to rise through the rankings. With the ever increasing costs of Google Ads, it’s never been more important to ensure you have a solid SEO strategy for your business.
TikTok is a popular platform that can be an effective marketing tool if used correctly. To do well on TikTok, post content that encourages people to replay, follow, click, and message, and then engage with the comments. Use catchy or emotional tunes and popular hashtags to attract viewers.
3. Influencer marketing
Collaborating with influencers can expand awareness of your brand and product by giving you access to their audience. If you don't have the budget for major influencers, consider working with micro influencers, who may have fewer followers but also have a high level of engagement and can be trusted by the general population as everyday people.
4. Short form vertical videos
To create promotional videos that fill the entire screen on social media platforms, which are optimised for vertical videos, consider using the short form video format. This is a popular way to view content and can bring your brand to life.
5. Social responsibility and sustainability
Consumers are becoming more aware of social responsibility and are turning to companies that are ethical and transparent in their sourcing and selling practices. Consider highlighting any efforts your business takes in these areas, such as using recycled materials, limiting packaging, or donating a percentage of profits to environmental causes or local charities.
6. Email marketing
Email marketing remains relevant in 2023 and can be an effective way to reach consumers directly in their inboxes, without the filters that can influence what is seen on social media.
7. User generated content
User generated content (UGC), such as customer reviews, media articles, guest appearances, and videos, can help legitimise the value and worth of your product by drawing positive attention t
By analysing customer data and using it to personalise your products, you can make your brand stand out among competitors. Look closely at your consumers and their habits to find out what interests them and when they are most likely to pay attention to your brand.