The future of retail finance in big-ticket sectors

As consumer expectations evolve and digital transformation reshapes the way we shop, retailers operating in big-ticket sectors are under pressure to innovate. Whether it’s furniture, home improvement, electronics, or jewellery, customers are increasingly looking for flexible ways to pay - and finance remains a critical part of the purchase journey. 

At Novuna Consumer Finance, we spoke with leading experts to understand what the future holds for retail finance in high-value sectors, and how retailers can stay ahead in a fast-changing landscape. 

A shift in consumer mindsets 

Today’s shoppers are informed, digitally fluent, and value driven. They expect flexible payment options that align with their lifestyle and financial goals. In big-ticket retail, this shift is particularly pronounced. 

“Consumers want to feel in control,” says Phil Alltoft, Commercial Lead at Novuna Consumer Finance. “Whether they’re investing in a new kitchen, premium tech, or practical home upgrades, they want finance options that are fast, fair, and frictionless.” 

Retailers offering clear, customisable finance solutions - like interest-free credit, buy now pay later (BNPL), and extended payment plans - are seeing higher engagement and stronger loyalty. It’s no longer just about offering finance; it’s about embedding it seamlessly into the customer journey.

Embedded finance is here to stay 

One of the most impactful trends in big-ticket retail is the rise of embedded finance - where finance is integrated directly into the shopping experience, whether online or on the shop floor. No more directing customers to external applications or clunky third-party portals. Instead, finance is offered precisely where the purchase decision is happening. 

For ecommerce, this might mean intuitive credit options built into the checkout process, allowing customers to explore and apply for finance without leaving the retailer’s site. For physical retailers, it could involve equipping in-store staff with tablets or POS systems that enable real-time finance applications - quick, seamless, and fully guided. 

“This is about reducing friction at the most critical moment,” says Phil. “Whether a customer is browsing online from their sofa or speaking to a sales advisor in a showroom, embedded finance ensures the experience feels connected and supportive.” 

Retailers that bring finance into the heart of the shopping journey, regardless of channel, are seeing stronger conversion rates, larger average order values, and more confident, satisfied customers. It's about empowering the customer with options, wherever they choose to shop.

What retailers should do now 

To thrive in this changing landscape, retailers in big-ticket sectors should rethink how finance fits into their proposition. Our experts suggest a few key focus areas: 

• Prioritise integration: Choose technology that embeds finance into your eCommerce and in-store journeys - making it part of the experience, not an afterthought. 
• Offer choice and clarity: One size doesn’t fit all. Customers want a range of finance options that are easy to understand and tailored to their needs. 
• Build customer confidence: Finance shouldn’t feel intimidating. Use digital tools, FAQs, and in-store training to educate customers and staff alike. 
• Partner with the right provider: Work with a finance partner who understands your sector, offers robust support, and is innovating alongside you. 

Looking ahead 

The future of big-ticket retail is about more than great products - it’s about empowering customers to purchase with confidence, flexibility, and ease. Finance is no longer just a sales tool; it’s a strategic advantage. 

At Novuna Consumer Finance, we’re helping retailers lead the way with finance solutions that are smarter, faster, and fully aligned to the needs of today’s consumers. If you’re ready to elevate your finance offering, now’s the time to act.