Sports and leisure retail finance

With extensive experience in the sports and leisure sector, we help retailers just like you offer point of sale finance options. Give your customers better ways to pay and support their passions, whether they’re a biking pro or buying their first musical instrument.

According to our research, 66% of consumers buying sports and leisure goods would have walked away from a sale if finance was not available. What’s more, 49% of customers actually spent more because they were able to pay using finance.

Are you ready to attract more customers and increase conversions?


Offer finance on everything from pianos to pedal bikes

Our retail finance options cover a wide range of leisure sectors, including creative arts, sports, outdoor activities, health and fitness, hot tubs, and so much more. If your business operates in a different sector, please do get in touch as we might still be able to help.

Outdoor activities

Whether your customers are keen anglers or adventurous campers, finance should be a key consideration for outdoor clothing and equipment retailers. Attract lovers of the great outdoors to your store, rather than your competitors’.

We’re one of the UK’s leading providers of bike finance, too. Find out more about our partnership with the Bicycle Association.

Sports finance

The right sports gear can take your customers to the next level. Help them get there by giving them the option to pay over time for the best equipment they can afford. With retail finance, your customers can checkout with their new climbing equipment, golf clubs or bike accessories sooner.

We also offer golf membership finance. So, if you’re a golf club, why not offer a more affordable membership payment option to your players?

Health and fitness

Over half of consumers have bought home gym equipment since March 2020. But finding the money to buy the right kit upfront can be a challenge. With consumer finance, you can make it more affordable for customers to improve their health and wellbeing.

You may find that offering a way to spread the cost gives customers the perfect opportunity to invest in their health and fitness.

Hot tubs

We offer retail finance for outdoor equipment for your customers’ homes including hot tubs, spas and saunas. According to BISHTA, one in ten households own a hot tub so there’s no time like the present to start offering a more flexible way to pay.

Offering credit can be a great way to make more significant home purchases more manageable – something we’re sure your customers will appreciate.

Musical instruments

Musical instrument financing can drive traffic and footfall to your store. Customers may be able to buy the instrument they want sooner, or you might even tempt them to upgrade to a better model thanks to finance.

The opportunity to spread the cost of a new piano, guitar or drum kit will no doubt be music to their ears.

Creative arts

Setting up a new hobby or learning a life skill can be expensive. Whether your customers are into photography, filmmaking, handicraft, woodworking or anything in between, our retail finance options can make big purchases more manageable.

We also offer specialised retail finance for art galleries, giving you a great way to engage a new audience of art lovers.

The benefits of offering sports and leisure finance

Customers expect to be able to pay in a way that suits them. Add to the excitement and anticipation of buying a brand-new piece of kit by taking away the worry of having to pay for it upfront.

Attract more customers

Reach a new audience of customers looking to buy from a retailer that offers a more flexible way to pay.

Drive conversions

Give customers confidence at the checkout by allowing them to buy what they want now, and pay for it over time.

Boost average transaction value

Give customers the option to add items to their basket or upgrade their purchase without worrying about finding extra money upfront to cover the cost.

About our finance solutions

Sports and leisure activities enhance the lives of consumers across the country. Help your customers buy the equipment they need by selecting from our flexible point of sale credit solutions.

Interest free

Entice new customers and boost your sales by offering a way to spread the cost of a purchase over monthly repayments, with no additional interest to pay.

Interest bearing

We’ll add a fixed rate of interest to your customers’ monthly payments, giving you a potentially cost-neutral finance option that makes offering finance more affordable.

Buy now pay later

Customers can buy what they want now and won’t begin making repayments until later. Plus, if they pay the full sum within the deferral period, they won’t be charged interest (though an early settlement fee may apply).

Put your trust in a leading retail finance provider

You know your industry inside out, and so do we. With over 40 years of lending experience to bring to the table, we make it simple and seamless to start offering finance to customers.

  • We’re a recognisable and reputable brand with thousands of 5* reviews, so customers are more likely to put their trust in us

  • Our simple application process can be completed online, in-store or wherever suits your customers. It takes just minutes and we’ll provide an instant decision

  • Tailor the loan amount, term or deposit to make finance more affordable, turning potential declines into accepts

  • Our max loan technology shows you how much a customer can borrow, giving you an ideal upsell opportunity

  • Comprehensive onboarding process and seamless integration with your POS or ePOS system, with no set-up charges

  • We provide marketing support and guidance to help you shout about your new retail finance offering. From in-store POS materials and digital banners, just let us know what you need

  • Dedicated Relationship Manager to help you develop your retail strategy by providing additional insight into your customer demographics and buying behaviour

  • Award-winning support for your customers, with the ability to manage their account online or via our app


Start offering sports and leisure finance

If you would like to enquire about becoming a retail partner, please complete the short form, and one of our team will be back to you within three business days.

You will need to confirm you can meet all of the following criteria:

  • Minimum of £2,000,000 in annual sales turnover
  • A minimum of 2 years trading history
  • Be trading profitably
  • A minimum net worth of £25,000, unless your business is within the Home Improvements market then a minimum of £100,000 will be required
  • The products you offer are for consumers and NOT for businesses

Retail Partner helpline

If you are an existing retail partner with a general enquiry, please call our Retail Helpline:

0344 375 5515

Retail Helpline opening hours:
08:45 - 18:00 Monday to Friday
08:45 - 18:00 Saturday
10:00 - 18:00 Sunday

Customer helpline

If you're a customer looking to speak to someone about your existing retail finance or personal loan agreement, call our Customer Helpline:

0344 375 5500

Customer Helpline opening hours:
09:00 - 18:00 Monday to Friday
Closed Weekends & Bank Holidays