5 reasons customers use finance to fund jewellery purchases

Friday 7th January 2022

Whether it’s a customer treating themselves to something well deserved (let’s be honest, we all deserve something shiny for surviving the last couple of years) or treating a loved one to something special to mark such an occasion, an affordable finance option can be the difference between a lost sale and a successful one.

From interest free watches to buy now pay later engagement rings, here’s our thoughts on the 5 reasons people use point of sale credit to fund their jewellery purchases.

1. To make sure it’s right

Splashing the cash on a treat, be it for themselves or for someone else, can be daunting. What if it’s not right? What if it’s too big, too small, just not their colour? Buy now pay later allows customers to make sure their new purchase is 100% right for them (or the lucky recipient) before the dent hits their wallet.

2. To spread the cost

One of the biggest reasons customers use retail credit across the board is to spread the cost, and the jewellery sector is no different. Avoiding the whole cost hitting their bank account in one fell swoop can be really helpful, especially if they’re purchasing at an expensive time of year, such as Christmas or Valentine’s Day.

With Novuna, agreements can be settled early with no additional charges, giving them the opportunity to spread the cost without being tied in for longer than they need. Free to settle up whenever it suits.

3. To make the most of 0%

One downside of other means of payment such as credit cards is the interest and the fact that you pay more for the convenience of spreading the cost. That’s where interest free finance comes in. Your customer can get the item they want, when they want it without paying more for it. How can they resist?

4. To remove time pressures

If their purchase is for a loved one, it’s probably to mark a very special event. Maybe a big birthday or to celebrate a milestone moment. So what could worse than having to save up the money you want to spend with the pressure of having enough when you need it? With a finance payment option, they can buy what they need now and worry about the cost a little later. The perfect gift at the perfect time.

5. To last them a lifetime

If it’s a treat to themselves, it’s one that they’ll remember for a long time. Every time they look at it, they’ll remember what they went through to deserve it.

Whatever the reason, it’s always a good idea to offer an affordable finance option to your customers. Whether you’re looking to drive more traffic to your website, close more sales or stand out against competitors, Novuna can help you achieve that and much more. Get in touch with the team today.